As a first step to convert potentials leads to your tenants you can convert them to reservations by collecting reservation fees which can be adjusted during move-in. 

Step 1: Click on the Reserve unit option from the leads table.

Step 2: The lead information will be pre-filled in the reservation form, all you need to is confirm the unit that the lead would like to rent. 

When you are done selecting the unit that the lead is interested in, click on the reserve button.

The lead is now converted to a reservation and you can find the information on the reservation tab.